Reviews, Referrals, and Repeat Business for Home Service Companies
Your past customers are one of your most valuable sources of new revenue. We help you earn more reviews, referrals, and repeat jobs from the people you've already served, without adding work to your office.
- Automatic review requests
- Reactivation and reminders
- Referral campaigns
What is customer reactivation?
Customer reactivation means reaching out to past customers you haven't served in a while, with a reason to book again such as a maintenance reminder, a seasonal check-up, or a service they're likely to need next.
Revenue You've Already Earned, Left Behind
Winning a new customer is the expensive part. Most businesses stop there and leave the easier revenue untouched.
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Happy customers don't leave reviews
Most satisfied customers never think to post a review unless someone asks at the right moment and makes it easy.
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Past customers forget you
When the next repair comes up, they search online instead of calling you, and find a competitor.
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Referrals happen by accident
Customers would recommend you, but there's no simple way or reminder for them to do it.
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Your customer list sits unused
Years of customer records live in your software, but no one is reaching out with reminders or seasonal offers.
How the Customer Growth System Works
Every completed job becomes the start of the next one.
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Organize your customer list
We bring past customers and recent jobs into one list, grouped by service, date, and location.
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Ask for a review after every job
Each customer gets a simple review request by text or email once the job is complete, with a direct link to your Google profile.
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Bring past customers back
Maintenance reminders, seasonal check-ins, and reactivation campaigns reach the right customers at the right time.
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Turn customers into referrals
Referral campaigns make it easy for happy customers to send friends and neighbors your way.
What's in the Customer Growth System
Six capabilities that keep you in front of customers between jobs, without anyone on your team having to remember.
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Automated Reviews
Review requests sent after each completed job, with a reminder for customers who haven't responded yet.
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Customer Reactivation
Campaigns that reach customers you haven't served in a while, timed to the service they're likely to need next.
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Referral Campaigns
Simple ways for customers to refer friends and family, with tracking so you know where referrals come from.
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Email and SMS Campaigns
Seasonal reminders, service tips, and offers sent by text or email to the right group of customers.
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Customer Retention
Maintenance reminders and membership renewals that keep customers on your schedule year after year.
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Remarketing
Ads shown to people who visited your website but didn't book, so you stay in front of them while they decide.
How It Works in Your Industry
The right reason to reach out is different in every trade. We build campaigns around the service cycles your customers actually have.
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HVAC
Spring AC and fall furnace tune-up reminders to past customers, plus renewal reminders for maintenance agreement members.
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Plumbing
Water heater check-up reminders and drain maintenance offers sent to customers you've served before.
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Electrical
Follow-up offers for surge protection, generators, or EV chargers to customers who had related work done.
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Roofing
Review requests after every completed roof, and referral campaigns in neighborhoods where you've already worked.
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Water Damage Restoration
Review requests when each job closes, and steady outreach to the property managers and agents who send repeat work.
What to Know Before You Start
Customer Growth runs on the customer data you already have and the rules that protect your reputation.
What it works with
- Your CRM or field service software customer list
- A spreadsheet export if you don't use a CRM
- Your Google Business Profile
- Email, text messaging, and ad platforms for remarketing
What you control
- Which customers receive which messages
- The wording, offers, and timing of every campaign
- Any referral reward you choose to offer
- How often customers hear from you
On reviews: Review requests go to every customer. Google's policies don't allow asking only happy customers or offering rewards in exchange for reviews, so we don't set campaigns up that way. Text and email campaigns only go to customers who have agreed to be contacted.
What Changes for Your Business
You get more value from every customer you've already won, and more new ones through the people who trust you.
- More reviews and a stronger Google profile
- More repeat jobs from existing customers
- A steadier stream of referrals
- More return on every lead you paid to acquire
Customer Growth Questions
Have a question that isn't here? Book a strategy call and ask us directly.
Can you send review requests only to happy customers?
No. Google's review policies don't allow filtering requests to only satisfied customers or offering incentives for reviews. We send requests to every customer and help you respond professionally to all feedback.
How do you reach past customers?
We use the customer list you already have, from your CRM, field service software, or a spreadsheet export, and send messages only to customers who have agreed to be contacted.
Will customers feel spammed?
Messages are tied to real events: a finished job, a service that's due, or a change in season. You approve the content and frequency, and every message includes an easy way to opt out.
What is remarketing?
Remarketing shows your ads to people who visited your website but didn't book. It keeps your business in front of them while they compare options.
How does this connect to the other systems?
New customers from Lead Generation and Opportunity Capture flow into Customer Growth automatically, so every completed job leads to a review request and a reason to come back.
Turn Your Customer List Into Repeat Revenue.
Let's look at what happens after the job is done today, and how many past customers you could be reaching. We'll show you where the easiest revenue is.
Free, no-obligation conversation about your current setup.